In 2018, Google rolled out its “PageSpeed” update. This is just one in a long line of search algorithm updates that have kept digital marketers on their toes. For example, Google now understands user intent better than ever before. Its algorithms can input the user’s context, such as the user’s location, search history, and other information, into the search equation. That’s why when you search, “Chinese restaurants” in New York, you don’t get a list of every Chinese restaurant in the United States.
In addition to Google’s updated algorithms, the way people search has also changed. More people are using mobile phones to search than ever before. For many people, their smartphone is their most important tool for getting online.
Local search and image search have also become important factors for marketers to consider. 30% of all mobile searches are related to location and 46% of all Google searches are local. Businesses that cater to a local customer base should focus extensively on their local SEO strategy in 2019.
TO OPTIMIZE BETTER SEARCH IN 2020:
1. Create pages with the user in mind, not the search engine.
2. Prioritizes and easy user experience.
3. Integrates different types of media into each page
4. Implement a white hat back-linking strategy.
5. Optimizes every page for load speed.
6. Uses schema markup.
7. Uses a sitemap.
8. Optimizes every page for load speed.
9. Focuses on video marketing.
10. Creates more long-form written content.❤
